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Coverage Area - The coverage area for the Rutland Business Journal.

A Readership Survey compared the Business Journal to other regional publications. The following is a summary of our target audience:

100% of our respondents "always read" our publication

43% of our readers are cover-to-cover readers

87% of our subscribers rated our publication as "outstanding"

Almost 66% of our subscribers have incomes exceeding $50,000

Over 90% of our subscribers are homeowners; 50% with homes valued at over $150,000

90% are in their prime spending years (26 to 64 years)