Published May 24, 2013
A Readership Survey compared the Business Journal to other regional publications. The following is a summary of our target audience:
100% of our respondents "always read" our publication
43% of our readers are cover-to-cover readers
87% of our subscribers rated our publication as "outstanding"
Almost 66% of our subscribers have incomes exceeding $50,000
Over 90% of our subscribers are homeowners; 50% with homes valued at over $150,000
90% are in their prime spending years (26 to 64 years)